Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the Journal ...

During a coaching session earlier this year, a senior executive shared his feelings of exhaustion due to the relentless ambiguity in today's leadership landscape. "It's not that I don't want to lead," ...

A recent OpEd piece reminded me how muddled the concept of human consciousness can be*. It also reminded me that we need an approach that blends the best of both psychology and philosophy. Careful ...

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Doug Zarkin, CMO of Take 5 Oil Change and author of Moving Your Brand Out of the Friend Zone. In this ...

Human-wildlife conflict has driven the decline of once-abundant species and is pushing others to the brink of extinction.