The best communicators draw on what is needed in a given moment, for a given audience. This often is a mix of objectivity, facts, emotion, and connection. Some researchers have categorized and studied ...

Fostering genuine connections and mastering effective communication are pivotal for success in business, generally, and in marketing, particularly. This episode features Jason Harris, a co-founder and ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

In the last few years, the landscape of corporate communication has undergone a profound transformation. In a world where technology, artificial intelligence and social media shape how we interact, ...

Scholars must convey complex concepts in ways that make an impression, write Diane A. Safer and Susanna Baddiel, who offer a toolkit for doing so successfully. By Diane A. Safer and Susanna Baddiel As ...

In agency life or consulting, writing is more than just words on a page. It’s about telling a story that helps people understand and take action. Whether you’re creating a client presentation or a ...

The sound of crickets isn’t always a sign of a peaceful night; sometimes, it’s the deafening silence of unasked questions in a virtual meeting, or an email left unread in an overflowing inbox.

Crafting an effective press release is an essential skill for any public relations professional or communications specialist. Whether you’re unveiling a new product, announcing a partnership, or ...