Opinions expressed by Entrepreneur contributors are their own. “We don’t have any competitors.” It’s a line I hear often from clients, and it always gives me pause. It’s technically possible that your ...

In the business plan of every small enterprise is a section analyzing the competitive environment. The competitive environment encompasses all the external factors that compete with the services or ...

This article is written by product strategy expert Des Traynor, co-founder, and CSO of Intercom. If you’d like to hear from Des or many other experts behind the growth of the world’s most successful ...

As the franchise industry continues to grow and franchises becomes more competitive, prospective franchisees are bombarded with information regarding franchise opportunities. This information is ...

Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance ...

Small businesses keep track of the competition. In large corporations the activity is formalized. Operating managers within large companies usually conduct competitive analysis as part of preparing ...

Generating a keyword portfolio is so much more than knowing your brand and products. It means putting in the work to better understand your digital ecosystem — what space you fill, who else is in that ...