Companies such as Google, Facebook and Amazon.com understand this lesson well, which is why you start seeing ads for products that you’ve looked at online about five seconds after you browsed for them ...

Auto dealers today are under constant pressure to operate more efficiently, forecast more accurately, and make faster, data-driven decisions. From inventory management to customer engagement, ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools. Predictive analytics is a process that uses statistics and modeling techniques to make informed decisions and ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” For years, digital marketing has been synonymous with ...