Forbes contributors publish independent expert analyses and insights. I write about navigating the unspoken rules in today’s workplace. In today’s dynamic and interconnected world, technical skills ...

Sales presentations should focus on influencing decision-making, not just delivering information, to achieve successful ...

One of the most formidable challenges in the decision-making landscape is overcoming cognitive resistance. As an entrepreneur, it can be difficult to convince someone to do business with you without ...

Leading with influence focuses on building trust, empathy and a shared vision to inspire teams toward higher engagement and ...

Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

Explore how influencers shape modern consumer decision-making, the complex systems of influence, and effective marketing ...

CPA financial planners who understand how psychological factors influence decision-making can better work with clients and operate their practices more effectively. That’s the view of Michael E.

Does growing up poor shape the way people make financial choices later in life? A well-known 2011 study argued yes, finding that people who experienced childhood poverty were more likely to take ...