Landing page forms are crucial for a landing page, yet many advertisers miss the mark. These web forms often face the “Goldilocks syndrome.” If they’re too long, you might scare off potential ...

What is the difference between a landing page and a squeeze page, and what's the best use case for each? We've asked marketing experts for their take. Landing pages have served as a fundamental tool ...

Paul Jarvis experiments with words and design. His latest book is called The Good Creative: 18 ways to make better art. What’s a landing page? It’s a page on your website that funnels a visitor to ...

Gating, web forms, and landing pages for lead generation and user registration no longer require costly web development, thanks to ONEcount’s powerful new landing page builder. The new tool, ...

Designing a high-converting landing page can enhance your conversion rate by up to 300%. The key elements of a high-converting landing page include a hero image or video, a unique selling proposition ...

There’s an old adage that our CRO team likes to share. Companies spend $92 of every $100 to bring customers to their site, but only $1 to convert them. Seems off, doesn’t it? Landing page experience ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...

For a business to prosper, it's crucial for the sales team to close on deals consistently, but if the goal is to build authentic and long-lasting client relationships, they’ll have to put the customer ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...