You might say it’s just a pigment of your imagination ...

I was shopping for some new tops in fun pops of color to add to my wardrobe, and I fell in LOVE with this light purple color!

Is purple a real color? Scientists think everything we've ever believed about the color purple may not be true due to the shade's wavelength.

Add Yahoo as a preferred source to see more of our stories on Google. "The world feels challenging for many people right now, with both daily and major global issues," says designer Kevin Sawyers of ...

Unfurling a brilliance of unusual flower spikes, lavender graces our gardens in shades ranging from blue to white to pink to deep purple to red to pale lavender. If your lavender plants show signs of ...

Are you a purple person? What comes to mind when you think of the hue? The first association you make with the color is likely along the lines of “royalty” or “regal.” That’s because purple is indeed ...