Martin Legacy Legal helps business owners, creatives, and entrepreneurs secure trademarks, plan for growth, and build brand ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business ...

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on the integrity of each supporting cable. In a hyper-connected marketplace, ...

The role of a trademark professional is evolving from a primarily legal role to a broader brand protection management position, which requires new responsibilities and brings new challenges. Of course ...

Allen Adamson, co-founder and managing partner of Metaforce. Courtesy photo For decades, trademark attorneys have become adept at identifying and fighting traditional forms of brand infringement, such ...

This article was originally published on July 14, 2025 on Retail TouchPoints and is republished here with permission. Taking your retail brand to the next level and attracting an equity investment ...

Your brand is more than just a logo and a catchy name; it's the sum of your reputation, your audience's trust, and your hard work. Many marketers and business owners focus on building their brand but ...

The National Association of Realtors (NAR) has named Leslie Nettleford-Freeman as its new associate general counsel and vice president of legal affairs and brand protection. In her newly created role, ...

If you’re running a small online business, the challenges can feel overwhelming at times. With competition coming from all sides, tight profit margins, and an ever-growing need to stay ahead of trends ...

The coming year will mark a shift from reactive litigation to proactive strategies as brands and public figures rethink how ...