YouTube Shorts, the company's short-form video TikTok competitor, has proven to be a big success for the platform. But YouTube is still synonymous with its longer content and its well known long-form ...
Long-form content is the answer to your SEO and content marketing ROI goals, right? According to marketing experts, the process is far more nuanced. Long-form content is a hotly debated topic among ...
The world is more connected than ever before, and your customers are looking for answers to their questions. This means that as digital marketers, it is our responsibility to consider the needs of our ...
Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...
If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly ...
Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...
In 2023, TikTok pivoted to longer-form videos, with mixed success. Connective3’s Silje Tunes Huse argues that in 2024, longer videos will finally see growth on the app. ‘TikTok brain’, the phenomenon ...
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