Rick Watkin is President & CEO of KUBRA, a leading provider of customer experience management solutions for utilities and other industries. I was watching the news a few months ago and saw several ...

The growth of the customer journey mapping software market is primarily driven by increasing focus on customer experience management across industries. Organizations are rapidly adopting data-driven ...

Improving the shopper experience and catering to their growing expectations is rarely as simple as just upgrading the e-Commerce site, providing a greater merchandise selection or training store ...

Phil is a serial entrepreneur and the Founder & CEO of Textdrip — a small business SMS marketing tool to automate SMS campaigns. Marketing is increasingly becoming more precise and analytical for ...

In the 2022 Digital-First Customer Experience Report, NICE asked consumers and senior decision-makers what they believe is working in digital-first customer journeys. Unsurprisingly, the report ...