Business Wire

Customer Segmentation Strategy Helped a Fast Food Restaurant to Generate Personalized Marketing Initiatives | A Quantzig Success Story

LONDON--(BUSINESS WIRE)--A premier data analytics and advisory firm, Quantzig, has announced the completion of its latest success story that highlights how a leading US fast food restaurant used ...
Forbes

How To Navigate The New Frontier Of Market Segmentation

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...
Business Wire

Leading Fast Food Restaurant Improves Product Offerings Using Customer Segmentation and Profiling | Quantzig

LONDON--(BUSINESS WIRE)--Quantzig, a premier data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...
Forbes

Using Enhanced Marketing Segmentation To Engage Audiences

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...