If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...

Cameron Partridge, Founder of HydraBlackline and advisor to firms on AI, marketing and growth. Former CMO of global AI / technology CMO. The future of marketing won't be decided by more creativity, ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...

As franchising moves into 2026, success will come down to getting the right balance between technology and the people behind ...

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise. New regulations around privacy and data have a direct impact on your data strategy and ...

My career didn't begin in marketing. It began in tech. A decade in, though, a series of technical project and product management roles led me to a pivotal moment. I began working for a VP of Marketing ...

What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager. Rizzo argues that ...

In the dynamic and competitive landscape of the food industry, businesses are increasingly turning to sales intelligence. This is, in part, a drive being done to ensure that the food industry is able ...