Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing ...

Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research from ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

A main feature of a social media platform is a feed where users can discover shared imagery and commentary. The feed is designed to attract people’s attention. Social media feeds have commercial value ...

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...

The 2016 TikTok trend is taking over social media. Here's what it teaches small businesses about the power of using nostalgia ...

Social media marketing has become one of the most valuable tools in the modern real estate agent’s tool kit. Just ask the 39% of active agents who rank social media as the top technology for ...

Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...

The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

Amid the rise of A.I.-generated content, authenticity—and the humans behind it—remain a brand’s most valuable asset. Unsplash+ But reducing the social media management role to content production ...