If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

JANINE: Big crowd in tonight, Jeff. JEFF: Including Bob the superfan. Bob here has never actually seen Jess perform. JANINE: Let’s help him picture her in his head - we can use metaphors and similes.

We have plumbed the depths of abstract words, but what about abstract ideas? Abstractions are a fact of professional life. The law is littered with them. Think of the legislative process, intellectual ...

This post is the second in a series entitled The Writer's Laboratory. See the introductory post for more information. Source: correcting-1870721_1920 PixabayCCO 3844328 The metaphor is one of the most ...

JANINE: Big crowd in tonight, Jeff. JEFF: Including Bob the superfan. Bob here has never actually seen Jess perform. JANINE: Let’s help him picture her in his head - we can use metaphors and similes.

This post is the second in a series entitled The Writer's Laboratory. See the introductory post for more information. Source: correcting-1870721_1920 PixabayCCO 3844328 The metaphor is one of the most ...