The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole new generation when the popular Mexican lager brand airs its first "Stay ...

For actor Jonathan Goldsmith, the role made him an overnight success—at age 68 ...

For Heineken USA, Dos Equis’ parent company, the return is a calculated bet on brand storytelling in a fragmented market. In ...

Jonathan Goldsmith is back as the Most Interesting Man in the World in a new Dos Equis commercial.

Dos Equis (R) is imported into the US by HEINEKEN USA Inc., the nation's leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world's most international brewer.

Dos Equis is bringing back “The Most Interesting Man in the World,” the iconic brand character and campaign that it sunset in 2016, per details shared with Marketing Dive. The original campaign ran ...

Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand. Sales of the Heineken-owned Mexican lager dropped ...

And along with the campaign's return is its star actor Jonathan Goldsmith encouraging a new generation of drinkers to "Stay Thirsty, My Friends." ...

Jonathan Goldsmith is reprising his iconic role nearly a decade after the world last saw him galavanting across the globe. Interestingly enough, Dos Equis is introducing him to a whole new generation ...