The multi-attribute utility model serves as a basis for many marketing decisions such as new product planning and advertising message selection. The estimation of individuals' attribute weights can be ...
Quality of Life Research, Vol. 12, No. 7, Abstracts: 10th Annual Conference of the International Society for Quality of Life Research (ISOQOL) (Nov., 2003), p. 731 (1 page) ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback