Live shopping platform Whatnot announced $225 million in Series F funding Tuesday to bring the company’s valuation to $11.5 billion. Whatnot’s valuation has more than doubled since the start of 2025 ...

Whatnot, the livestream marketplace platform for trading card collectors and sneakerheads alike, is offering a bit of positive news at a time when the overall livestream shopping industry is failing ...

There are plenty of options for buying and selling products online, so any platform needs to find a way to differentiate itself. Whatnot takes another angle, harnessing the success of the popular live ...

Forbes contributors publish independent expert analyses and insights. Dan has written 41 books and more than 25,000 articles about baseball. Baseball star Pete Alonso rips open a pack of cards as ...