Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the eye, ...

Add Yahoo as a preferred source to see more of our stories on Google. A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the ...

Although a team of California scientists have discovered what is being called a new color, it may be a while before it winds up in any consumer products. Researchers at the University of California, ...

OLED and Quantum Dot displays may dominate 2025's visual tech scene, but the most groundbreaking advancement isn't on a screen at all. Scientists have unveiled ‘olo’-an exceptionally saturated ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green, according ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...