Add Yahoo as a preferred source to see more of our stories on Google. A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the ...

Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the eye, ...

Although a team of California scientists have discovered what is being called a new color, it may be a while before it winds up in any consumer products. Researchers at the University of California, ...

There are only so many colors that the typical human eye can see; estimates put the number just below 10 million. But now, for the first time, scientists say they’ve broken out of that familiar ...

A team of scientists from the University of California, Berkeley, and the University of Washington have reported the discovery of a new color, 'olo,' which cannot be seen by the naked eye. The hue, ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...