‘Tis the season for checklists! As the new year begins, it’s important to adjust your online brand protection strategy to accommodate new challenges and opportunities. Put these recommendations to ...

These days, brands today are fighting an uphill battle against counterfeiting: the market has exploded, with $2 trillion in counterfeit products flooding the global economy, an enormous risk for any ...

In today’s digital-first world, trademarks are more visible—and vulnerable—than ever. Social-media platforms offer powerful brand exposure, but they also present new challenges for protecting your ...

In today's digital age, establishing a strong online presence is paramount for the success of any business, big or small. However, as the internet continues to expand, so do the risks—particularly ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight The online marketplace is the main tool for companies’ advertising and ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight Online brand enforcement sounds like a strong term, but what does it really ...

Industry experts position company to combat brand abuse with AI for unprecedented speed, efficiency and accuracy in preserving enterprise brand equity, loyalty and customer trust SALT LAKE ...

Pizza isn’t typically a topic of conversation in company meetings at Caterpillar, the world’s largest maker of construction and mining equipment, diesel and natural gas engines, and industrial gas ...

Powered by a new 8 billion parameter special-purpose LLM for brand-specific use cases. Tracer, a leader in AI-powered online brand protection, today announced Flora, a special purpose agentic AI ...

SALT LAKE CITY--(BUSINESS WIRE)--Tracer, the leader in AI-powered online brand protection, today announced it was named a winner of two SiliconANGLE Media 2025 Tech Innovation CUBEd Awards: the Top AI ...

The MarketWatch News Department was not involved in the creation of this content. Industry experts position company to combat brand abuse with AI for unprecedented speed, efficiency and accuracy in ...