Personalization has long been hailed as the holy grail of digital marketing. The ability to deliver the right message to the right person at the right time can not only improve engagement but also ...

Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

AI’s impact on e-commerce innovation cannot be reduced to faster models or smarter code. The decisive shift is organizational ...

Personalization is a non-negotiable for success in modern business. It’s expected by consumers globally. And think about it: What would the most profitable companies be without personalization? Almost ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Laura DiDio is principal at ITIC. She has over 25 years of experience in IT as an analyst, consultant, writer and investigative reporter. Organizations across industries have more access to data than ...

Businesses face significant pressure to adapt and innovate in order to satisfy consumers' ever-changing expectations in the rapidly changing digital landscape of today. Traditional approaches often ...

Decentralized AI and blockchain can drive the evolution of Web3 by enabling personalized digital experiences, enhanced data ownership and privacy-centric solutions. “To achieve mass adoption in Web3, ...

Within e-commerce today, it’s hard to identify a more powerful tool than personalization for boosting customer engagement. No longer is personalization a “marketing trend”—today, companies realize ...

Fast, personal digital experiences don’t happen by accident, they take clean data, cross-team trust, and a shared plan for using AI the right way. Customer conferences are a great space to connect and ...

Personalized content is now a fact of life – what was once considered innovative is now standard for online marketing. As anybody who has indulged in a bit of online retail therapy can tell you, ...