Personalization has long been hailed as the holy grail of digital marketing. The ability to deliver the right message to the right person at the right time can not only improve engagement but also ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

Personalization is a non-negotiable for success in modern business. It’s expected by consumers globally. And think about it: What would the most profitable companies be without personalization? Almost ...

Laura DiDio is principal at ITIC. She has over 25 years of experience in IT as an analyst, consultant, writer and investigative reporter. Organizations across industries have more access to data than ...

Businesses face significant pressure to adapt and innovate in order to satisfy consumers' ever-changing expectations in the rapidly changing digital landscape of today. Traditional approaches often ...

Fast, personal digital experiences don’t happen by accident, they take clean data, cross-team trust, and a shared plan for using AI the right way. Customer conferences are a great space to connect and ...

For the CEO, emotional intelligence is not optional; it is the difference between a customer who feels valued and one who ...

Personalized content is now a fact of life – what was once considered innovative is now standard for online marketing. As anybody who has indulged in a bit of online retail therapy can tell you, ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Over the past few years, a new type of digital platform has emerged that focuses on long-term, conversational interaction ...

Discover how iOS 26.4 and iOS 27 transform Siri with AI upgrades, personalization, and chatbot features for a smarter user ...