As enterprises scale, managing large and complex sales processes requires advanced tools that not only streamline operations but also enable data-driven decision-making. Sales automation software is ...

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency.

Versium, a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, announced the LifeData® Predictive Lead Score service. This ...

Traditional sales funnels are broken. AI-powered businesses are closing deals faster than ever, while many companies still struggle to qualify leads and rely on generic messaging. McKinsey reports ...

In this special guest feature, Dustin Grosse, CEO of ClearSlide discusses the power of predictive analytics, specifically as it relates to the connection between analytics and sales. Dustin Grosse ...

Josh Friend is redefining what artificial intelligence can achieve in mortgage lending. As chief executive officer of Insellerate, Friend leads the development of Aithena, an AI platform that equips ...

Research demonstrates how predictive impact scoring can forecast ad effectiveness and support improved brand performance at scale The analysis surfaced 19 enterprise-wide and 11 category-specific ...

VantageScore's other industry-leading credit scoring models have also experienced a surge in pilots and adoption. These include VantageScore 4 plus, a credit score that combines credit report data and ...