Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities and enhancing brand loyalty.

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

Small business owners usually are fully aware of product differentiation, even if not by that name. Products in a retail store are different not only in terms of what they do for the consumer but also ...