This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...
KUALA LUMPUR, MALAYSIA, November 21, 2022 /EINPresswire.com/ -- By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. This is ...
Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...
Deals are a cornerstone of programmatic advertising, especially in curation and streaming environments, where they serve as a primary monetization strategy. However, the manual nature of current deal ...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Over-the-top inventory is now the apple of a digital advertiser’s eye. DSPs are focused on providing media ...
FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...
NEW YORK—In an important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public comment. The spec is important because it ...
"The Deals API sync capability directly addresses a key inefficiency in the programmatic supply chain for high-value, curated, private marketplaces," said Anthony Katsur, CEO, IAB Tech Lab. "The ...
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