NEW YORK—In an important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public comment. The spec is important because it ...
"The Deals API sync capability directly addresses a key inefficiency in the programmatic supply chain for high-value, curated, private marketplaces," said Anthony Katsur, CEO, IAB Tech Lab. "The ...
Deals are a cornerstone of programmatic advertising, especially in curation and streaming environments, where they serve as a primary monetization strategy. However, the manual nature of current deal ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback