Back in 1950, psychologists Leon Festinger, Stanley Schachter, and Kurt Back launched a study to investigate how friendships developed among students at the new Westgate Complex at MIT. They found ...
Content Marketing for brands and upstarts is all the rage these days, with 93% of B2B marketers using a “content strategy” according to a recent Content Marketing Institute survey. Now how marketers ...
Sociologists define propinquity as the human phenomenon that close proximity (physical or psychological) will greatly increase the likelihood of developing friendships. Friendships are crucial to ...
“Potter bears a grudge against potter, and craftsman against craftsman, and beggar is envious of beggar, the bard of bard.” (Hesiod, 8th century BCE) “Beggars do not envy millionaires, though of ...
Proceedings of the National Academy of Sciences of the United States of America, Vol. 116, No. 41 (October 8, 2019), pp. 20360-20365 (6 pages) The lack of large-scale, continuously evolving empirical ...
“Potter bears a grudge against potter, and craftsman against craftsman, and beggar is envious of beggar, the bard of bard.” (Hesiod, 8th century BCE) “Beggars do not envy millionaires, though of ...
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