Google Messages is taking a page out of iMessage's book, using color to denote RCS and SMS/MMS users. Anyone using RCS chats, both on Android and iOS, will have their contact name colored in Material ...

Ever wondered why your text messages sometimes fail to send, show up pixelated or don’t appear at all on the other person’s end? It might not be your phone, but your carrier’s messaging support.

GenAI may have captured marketers' imaginations, but an equally impactful technology—Rich Communication Services (RCS)—is quietly transforming mobile messaging. RCS is set to dethrone Short Message ...

Rich Communications Services (RCS) is like SMS on steroids and offers an excellent retail media channel – if you know how to ...

There’s strength in numbers. That’s something to keep in mind when considering how to safeguard the messaging channels that consumers overwhelmingly prefer to interact with retailers, banks, airlines, ...