TBWA's cultural intelligence unit offers a blueprint for the twists and turns that lie ahead NEW YORK, March 5, 2024 /PRNewswire/ -- TBWA's cultural intelligence unit, Backslash, has released its 2024 ...

NEW YORK, March 11, 2025 /PRNewswire/ -- Backslash, the global cultural intelligence unit powered by TBWA and serving the agencies of Omnicom Advertising Group (OAG), has released its 2025 Edges ...

NEW YORK, March 5, 2024 /PRNewswire/ -- TBWA's cultural intelligence unit, Backslash, has released its 2024 Edges glossary—a deep dive into 41 cultural shifts that have the scale and longevity to help ...

(MENAFN- PR Newswire) 2025 Edges comes at a time when most brands are chasing cultural relevance by mimicking the latest buzzword or online micro-trend of the moment. The report argues that this ...