‘Valentino Rosso’ never became an official Pantone hue, but it did become part of fashion canon. Close your eyes and picture ...

Pantone’s Color of the Year announcement is highly anticipated for color lovers and industry experts alike. With the company’s 2024 color selection, Pantone celebrated the 25th anniversary of its ...

CARLSTADT, N.J. – Pantone’s color of the year for 2023 is a nuanced crimson red tone that presents a balance between warm and cool. It’s called Viva Magenta. “As virtual worlds become a more prominent ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...