It can feel like an overwhelming time for consumers, 68% of whom don’t trust what they see on social media, according to a survey conducted by Critical Mass Media on behalf of my company. This survey ...

Forbes contributors publish independent expert analyses and insights. Matt Gandal examines how education can drive economic mobility. The recently announced results of the National Assessment of ...

Results indicate that personal relevance and context relevance are fungible in contributing to user attitudes toward the site. I find that surprising, but the key points are: contextual relevance is ...

An industry never remains the same for too long. There will always be new trends or developments on the horizon, and if a brand doesn't evolve, it will soon be forgotten. However, there are ways to ...

For years, SEO professionals have obsessed over rankings. What position are we in? Did we move up or down? Can we get back to Position 1? But as AI-driven search continues to reshape how information ...

Relevance engineering could be a new profession, someone who can understand both the business and technical aspects of search relevance. Get a few search managers into a room and the topic of ...

If there’s one thing we SEO pros are good at, it’s making things complicated. That’s not necessarily a criticism. But as important as those things all are, at the end of the day, there is really just ...