The new BMW roundel debuted on the iX3 EV SUV, and it'll be introduced on other models starting next month.
The 2027 BMW iX3 debuts a new logo, blink and you'll miss it. But this quiet update marks the start of a new era for the ...
BMW has subtly updated its iconic logo, first introduced on the 2027 iX3 EV SUV, as part of its Neue Klasse design language rollout.
BMW's new logo debuted on the iX3, but this year it makes its way to every model.
The new BMW logo was hidden in plain sight for a while, and now it will be rolled out on all cars along with a new M performance logo.