To develop a strong marketing strategy, businesses need to understand their industry, their customers and the demands of both. Businesses also need to understand how their business and services fit ...

To make a small business successful, an owner needs to have a thorough understanding of the status of their companies, its growth potential and the pitfalls it might face in the future. One framework ...

One of the most basic lessons you learn in first year business school is the SWOT analysis—strengths, weaknesses, opportunities, and threats. And it's a great framework to apply to your business to ...

What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: ...

These two types of analysis are both valuable techniques that can be used in tandem to help your company increase visibility, better support strategy, and reach company goals. Illustration: Lisa ...

When people begin to take an interest in their investments, most of them believe one of two things about stock analysis and selection; either that it is a kind of mystical art, best performed by those ...

In any strategic planning process, an analyst examines certain factors in order determine what growth strategy the company should take. This process involves looking at two internal factors--strengths ...