Salesforce on Tuesday announced a new service that aims to help B2C and B2B companies build and customize loyalty programs. Built on the Customer 360 Platform, Salesforce said its new Loyalty ...

Salesforce has unveiled features that it says can help brands automate their processes and deliver personalized experiences at scale. In addition, the combined Customer 360 improvements allow ...

Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more. Salesforce has announced new innovations across Digital 360, the ...

Salesforce on Wednesday announced a bevy of new features and product updates across its Marketing and Commerce clouds, with many of the updates designed to advance the company's overarching Customer ...