There are some inherent challenges in marketing a service business, but they can be overcome. When marketing services, you apply the same marketing mix principles used for products: place, price, ...

When we buy or sell educational services, financial services, insurance, banking, entertainment we are taking part in the ...

As far as digital marketing is concerned, the home services industry has been a later adopter than most. Considering the personal nature of the products and services sold in this industry, it makes ...

Products and services are fundamentally different things that require fundamentally different marketing strategies. Whereas product marketing focuses on creating name recognition for the product, ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. When someone says, “MSP,” most think “IT.” This instinctive ...

2020 was a year of tremendous change for the home services industry. Due to the COVID-19 pandemic, many businesses had to adapt to new methods of doing business. While this naturally proved a ...

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Connecting with your target audience in a memorable and engaging way is a challenge all businesses and marketers face. On every marketing channel, there’s so much competition for users’ attention that ...