Most digital signage implementations in retail have focused on large plasma screens hung high in the store and broadcasting video-only content. However, some recent and planned pilots are taking the ...
In an increasingly complicated grocery landscape where CPG marketers face new challenges in balancing and optimizing their marketing mix, shelf-edge media has proved to be a powerful vehicle to close ...
Long gone are the days when supermarkets were the most risk-averse, tech-unfriendly retailers on the block. In fact, the nation’s largest supermarket chain, Kroger, displays a commitment to data, ...
Changes are in store, as Co-op ‘taps’ into its new Electronic Shelf Edge Labels to make becoming a member and accessing member benefits and price savings even easier for shoppers The convenience ...
A few weeks ago I took my monthly trip to the local flea market, where I went on a vintage-wallpaper-buying spree. I also found some beautiful old maps, shelf-edging paper and wall borders. I was so ...