With a few well-chosen lines, a talented designer can create an icon that lasts for decades, one that forms a powerful association in the mind of every person who sees it. An effective simple logo can ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

A business logo can make or break your business. It is the first impression your company projects to its customers, so it needs to be as positive and targeted as possible. The logo needs to represent ...