I’m sure I’m not alone when I say that simple logos are the best kind of logos. If you don’t agree, consider the world’s top 100 brands, according to Interbrand. In the universe of logos it is widely ...

“We saw it, and we were like, ‘Oh.'” explains CEO John Borthwick. “It wasn’t, ‘Oh my god, I hate that, that’s terrible!’ It was, “Oh, what is that?” The logo wasn’t an ode to a basic geometric shape, ...

Looking for logo design inspiration? Then you'll want to learn from the finest examples of the craft. And to help you out, we've compiled this list of the best logos of all time, arranged ...

“Simple” logos are the most memorable, while consumers are more like to react negatively to identities that are new or that they don’t recognise, according to new research. For its Logos Now report, ...

Uber has scrapped its controversial and confusing "asshole" symbol for a simple wordmark, as part of its new visual identity designed with branding firm Wolff Olins. The collaborative redesign by Uber ...

For all of Facebook’s impressive records and achievements, the social network’s logo and wordmark have always remained resolutely basic. The company has now decided to freshen up its look, but there’s ...