Consistent success with social media marketing is driven by understanding what's working and what's not. And to do that, you first need to determine which key performance indicators (KPIs) you should ...

Social media marketing can be incredibly effective—and incredibly time-consuming. However, there are ways to reduce the amount of effort needed to execute a successful strategy. An infographic (below) ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...