Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

The truth is that in this modern day of digital business, the question of whether or not social media followers are legitimate business assets is a popular one. No longer derided as no more than ...

D&S Autobody targeted higher-income customers through location-based ads, analytics, and community-focused content during an industry slowdown.

Imagine you're a new business in a small town, and the city's social media manager walks into your store and asks to feature your business on Instagram. Once it's posted, you're shocked to see it has ...

For new entrepreneurs, social media is often an essential channel for marketing, networking and brand visibility. Yet the same platforms that drive opportunity can also encourage nonstop scrolling, ...

Kenda Laney, founder & CEO of Laney Media, an organic content marketing firm for founders scaling to 7 figures and beyond. What drives visibility on any social platform? Let's reason through this. All ...

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...