Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

PARIS, Oct. 19, 2023 /PRNewswire/ -- IFF today announced the launch of its first sound logo to the business-to-business (B2B) perfumery, home and personal care industries. Developed with Paris-based ...

Posts from this topic will be added to your daily email digest and your homepage feed. The Wikimedia Foundation’s new sound logo was chosen via a community competition, and will be used to aurally ...

It's not every day that an orchestra commissions a new piece of music, especially one designed to last just a few seconds. The Charlotte Symphony Orchestra did just that. They wanted what is called a ...

Tyre giant Michelin is to introduce a new sound logo as part of its corporate identity. The logo, designed in collaboration with Sixième Son, is a 32-second sequence of musical notes which will ...