Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...
WAYNE, PA, UNITED STATES, January 7, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...
The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...
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Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...
NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
Norton, MA. Measurement Computing (MCC) today announced its acquisition of Data Translation (DT), a designer, manufacturer, and provider of data-acquisition solutions for the test-and-measurement ...
Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...
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