Twice a day we carry out the same old minty ritual—several up-and-down strokes, rinse and spit. If the experience is a bore, most of us shrug it off as the price for shiny whites. But now, a new crop ...

The Crest Imagine Tour is making stops at major events including food and music festivals, vacation destinations, major cities and other venues where visitors can step into the toothpaste tube-Crest ...

The initial thought of Crest's new "Be" toothpaste flavors left a sour taste in my mouth. Chocolate? Lime? Vanilla? None sounds particularly refreshing or clean, two qualities I tend to enjoy in ...

Digital Journal (NEW YORK) — It’s been touted as the greatest innovation in toothpaste since fluoride was introduced in 1955; the future of oral health care; and the best toothpaste to ever be put to ...