A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...

There are a lot of different theories on how keyword match types are best implemented to give you the biggest bang for your buck. For a long time a strong combination of Phrase and Exact Match was the ...

Columnist Tom Demers provides a guide to incorporating valuable SEO keywords into compelling content that will get linked to, get shared, and be able to rank for your target terms. The death of ...

Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don't know how to use each correctly, you could be wasting your PPC ...

Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search ...

As business owners, we often feel we have a solid idea of our client base and what clients are the most profitable for us to acquire. We as owners believe we know what clients select us based on our ...