Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.
Uber Advertising is expanding its Ride Offers program, an ad product that is part of its Journey Ads solution, to international markets, per details shared with Marketing Dive. The news was revealed ...
Uber is switching its $600 million ad buying business from WPP to rival Omnicom, according to two people familiar with the matter. WPP's EssenceMediacom agency had handled the majority of Uber's media ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...
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