Crafting effective vision and mission statements is one of an organization's most important undertakings. These statements provide brand identity for internal audiences, external stakeholders and ...

In our monthly “SKU View” series, Food Entrepreneur is tapping the expertise of mentors at SKU, a consumer products accelerator based in Austin, Texas, to deliver timely insights on issues that affect ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

A purpose statement, a vision statement, and values are only powerful if they are intentionally and thoughtfully defined and articulated, which takes time, effort, and, perhaps most importantly, ...

Learn how an enduring purpose guides a company's principles, values, and goals, shaping its direction for financial and ethical alignment in investment decisions.

After I made some key leadership hires, we met together as a group and did a lot of brainstorming. We thought about everything we wanted to be and what we didn’t want to be. We looked at our staff and ...

Santa Clara University has adopted three directional statements to describe the kind of university it aspires to become (Strategic Vision), its core purpose and the constituencies it serves ...

"Travel has changed, and so have we," Intrepid Travel said in a rebrand launch video. For the first time in over 15 years, the sustainable tour operator has created a new identity, with the rebranding ...

Redefining Banking: How Mission Valley Bank's Board Leads with Vision, Values and Purpose Redefining Banking: How Mission Valley Bank's Board Leads with Vision, Values and Purpose PR Newswire BURBANK, ...

The Fairfield Area Chamber of Commerce has unveiled a clear vision, mission, and set of strategic priorities to guide its ...