Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...

Mannequins have played a starring role on the store floor for centuries. But while they still can add elements of creativity and context to visual displays, they are no longer the hero of the ...

Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...

Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...

Ah, Christmas windows. The yearly miracle where red glitter, fuzzy sweaters, shiny mannequins, and overpriced ornaments team ...

As you might have noticed, some high street stores are struggling. But with the right approach, retail chains can weather the storm. One such approach that can help boost sales and bring in customers ...

Indian fashion brands are transforming mannequin displays into cultural storytellers, using regional customisation to connect with local festivities and consumer preferences. The adoption of ...

In the third feature of her visual merchandising series, Hannah Downs from HD Visual Services shares some tips on changes you can make that should help you increase sales. Visual Merchandising is a ...