When you hear the term “public relations” (or “PR” for short), what’s the first thought that comes to your mind? Perhaps something akin to preserving the connotation of a well-known person or creating ...

Mikeie Reiland is a staff writer for Education at Forbes Advisor. Before coming to Forbes Advisor, he wrote magazine journalism for publications like the Oxford American, Bitter Southerner, and Gravy.

Public relations can be cost effective because the media—rather than the marketer—takes on the expense of delivering the information to the intended recipient. So instead of sending a direct mail ...

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...