A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

It doesn’t matter what your larger marketing strategy is at this point. Streaming marketing should command part of your ...

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...

Jobs that offer $100,000 salaries are difficult to find if all you do is submit your resume on generic job board sites. If you want a high-paying job that aligns with your skills, your best bet is to ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Make marketing an experience. Think about virtual events, AR, or even games to get people involved and create a buzz. Use limited-time offers smartly to encourage quick action. Okay, so let’s talk ...