When public health campaigns aim to change behavior, they often rely on urgent, directive language. A new comprehensive ...

First proposed in 1966 by Jack W Brehm and researched extensively over the past five decades, psychological reactance is a motivational state experienced when a person identifies a limitation being ...

If you’ve raised kids, or are trying to enact change in organization, you know well the phenomenon of psychological reactance, although you probably don’t know it by that name. You might call it the ...

When was the last time you gave someone advice that, later, proved both to be (a) right and (b) followed? Let's say your friend is spending too much on some home repairs (in your opinion). You’ve got ...